Effective Date:4-7-26
Last Updated: 4-7-26
1. Introduction
Bluegrass Medical Aesthetics (“Company,” “we,” “our,” or “us”) values your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit https://bmaky.com/ (“Website”) or interact with our services.
This policy is designed to comply with applicable U.S. federal and state privacy laws, including:
- Federal Trade Commission (FTC) Act
- Telephone Consumer Protection Act (TCPA)
- CAN-SPAM Act
- California Consumer Privacy Act (CCPA/CPRA), where applicable
2. Information We Collect
A. Personal Information You Provide
We may collect the following when you interact with our Website or business:
- Name
- Email address
- Phone number
- Mailing address
- Appointment request details
- Payment information (processed securely by third parties)
B. Automatically Collected Information
When you visit our Website, we may automatically collect:
- IP address
- Browser type and device information
- Pages visited and time spent on the site
- Referral sources
- Cookies and tracking technologies
C. Advertising & Tracking Data
We may collect data through:
- Meta (Facebook/Instagram) Pixel
- Google Ads & Google Analytics
- Other marketing and analytics platforms
This information helps us measure performance and improve advertising relevance.
3. How We Use Your Information
We use your information to:
- Schedule and manage appointments
- Communicate with you about services
- Send confirmations and reminders
- Process transactions
- Send marketing communications (with consent)
- Improve our Website and services
- Analyze advertising performance
- Comply with legal obligations
4. SMS Communications (TCPA Compliance)
By providing your phone number, you consent to receive:
- Appointment reminders
- Promotional offers
- Service updates
Message frequency varies. Standard message and data rates may apply.
You may opt out at any time by replying:
STOP to unsubscribe or HELP for assistance.
Consent is not required to purchase services.
5. Email Communications (CAN-SPAM Compliance)
If you provide your email address, you may receive:
- Promotional emails
- Service updates
- Special offers
You can unsubscribe at any time using the link provided in our emails.
6. Cookies & Tracking Technologies
We use cookies and similar technologies to:
- Enhance website performance
- Analyze user behavior
- Support advertising campaigns
You can control or disable cookies through your browser settings.
7. How We Share Your Information
We do not sell your personal information.
We may share your information with trusted third parties, including:
- Payment processors
- Appointment scheduling platforms
- Email and SMS marketing providers
- Advertising and analytics partners (e.g., Google, Meta)
- Website hosting and IT service providers
These parties are required to maintain appropriate security and confidentiality.
8. Data Security
We implement reasonable administrative, technical, and physical safeguards to protect your personal information.
However, no method of transmission over the internet is 100% secure.
9. Data Retention
We retain personal information only as long as necessary to:
- Provide services
- Comply with legal obligations
- Resolve disputes and enforce agreements
10. Your Privacy Rights
A. General Rights
You may:
- Request access to your personal data
- Request correction or deletion
- Opt out of marketing communications
B. California Residents (CCPA/CPRA)
If applicable, you have the right to:
- Know what personal information we collect and how it is used
- Request deletion of your personal information
- Opt out of data sharing
- Not be discriminated against for exercising your rights
To exercise your rights, contact us using the information below.
11. HIPAA & Health Information
We do not collect medical intake forms through this Website.
If you voluntarily submit any health-related information:
- It is not intended to establish a HIPAA-covered relationship online
- Sensitive medical information is collected only through secure, in-office processes
12. Third-Party Links
Our Website may contain links to third-party websites.
We are not responsible for their privacy practices or content.
13. Children’s Privacy
Our Website and services are not intended for children under 13.
We do not knowingly collect personal information from children.
14. Changes to This Policy
We may update this Privacy Policy at any time.
Updates will be posted on this page with a revised effective date.
15. Contact Information
Bluegrass Medical Aesthetics All locations within the Commonwealth of Kentucky
(Primary Office: Georgetown, KY)
Phone: (502) 868-0806
Email: [email protected]